THE ETHEREALITY BUTTON is a concept of magnificent, splendeforousness for the sake of magnificent splendeforousness! A thing of beauty if you will. In the heaviness of day-to-day, this life giving no breaks and the constant on-going of time, that relentless bitch;  we can handle things with a distinct lack of lightness and delicateness. From the moment we wake up to the second we go to sleep we are often (and to no fault of our own but definitely maybe the fault of late-stage capitalism,) graceless, all fingers and thumbs... and we carry throughout our day like we just have to get it done. Is that what you want at the end of life, on your deathbed just thinking "damn, I'm glad that's over?" Or will you want to instead think of the whimsical ways you spent this moment, and that moment, and even those moments in between? 

Thus enters THE ETHEREALITY BUTTON. Go ahead, give it a shot, you know you want to.